Hyphen emerged as a distinct voice for UK and European Muslims. Tasked with crafting their inaugural advertising and PR campaign, we zeroed in on generating buzz and building a dedicated audience base.

Leveraging their flagship content, from gripping opinion pieces to groundbreaking poll research, our creative campaign produced a dynamic, story-driven campaign that boldly showcases Hyphen's unique perspectives. The campaign design, rich with compelling visuals and poignant messaging, mirrored the publication's commitment to fostering thoughtful discourse. We orchestrated a strategic outreach that captured the attention of leading British and international media houses. The result was a series of high-profile features across outlets such as,The Times, BBC, The Guardian, and Al Jazeera. This layered campaign didn't just introduce a publication, it ignited a new and diverse conversation.