By redefining charity and fund-raising norms, GoFundMe established itself as the world’s leading crowd funding platform. To tactically engage multicultural communities in the UK, they partnered with us to develop a holistic marketing strategy. We developed an integrated campaign to amplify impactful opportunities in key areas, including water, education, and Sadaqah Jariyah. We sidestepped the traditional appeal to guilt, instead illuminating the powerful outcomes of community contribution through culturally-tuned messaging and vivid illustration, ensuring GoFundMe's mission shone brightly amidst a crowded sector.

The campaign rolled out across paid social, targeted OOH, website, organic social and influencer partnerships. Each channel included tailored narratives rooted in fundraising possibilities and demonstrated a modern fusion between benevolence and digital innovation.