As Adidas' multicultural creative consultancy, we've set the brand on a journey to connect the iconic sports brand with Muslim communities worldwide. Our work spans from product research to crafting culturally resonant creative campaigns for Adidas' modest wear, we blend the brand’s athletic spirit with the rich, diverse lifestyles of Muslim audiences. This partnership kicks off a bold sportswear evolution, powering forward with inclusivity at its core.

We wrote the strategic playbook, infusing every campaign with distinct art direction and narratives with a deep understanding of cultural intricacies. By guiding photography, styling, and visual storytelling, we created a movement that celebrates modesty in sport and life. This collaboration races beyond fashion, sprinting towards a future where Adidas' pioneering spirit and the vibrant traditions of Muslim communities sprint in unison, crafting an inclusive legacy in the world of sports and style.