Givematch is a donation tech platform that matches donations to charitable causes, helping donors double their charity impact in a fun and social way. Since its 2017 inception, Givematch has seen significant growth and forged essential corporate partnerships. So they partnered with us to elevate their brand activity, making the most of the Christmas festive season to stamp their mark in the British charity sector.

As the cost-of-living crisis hit the UK hard, many people were struggling to make ends meet. Despite this, retailers ploughed on with 'salesy' Black Friday and Christmas activity which felt out of touch during a difficult social and economic climate. So we produced a Christmas campaign that mocked the ridiculous discount frenzy by offering the "best Christmas deal in town" - Half Price Donations. The copy flipped "donation matching" on its head by translating it into the language of Christmas discounts, making Givematch seasonally familiar yet striking as it brought together discounting and charity giving.  The campaign caught the public's attention and generated life changing amounts of donations from a new and younger generation of donors.