Insuringly (formerly Cubit Business Insurance) was founded over a decade ago, providing SMEs and large enterprises founded by 1st and 2nd generation British immigrants with the right insurance cover. However, in recent years a significant proportion of their customers were renewing with online brokers. So, Cubit worked with us for a full rebrand to connect with their target audiences like they’ve never done before.

We identified that while most insurance companies are positioned to protect against risks, business owners typically view insurance as a "necessary evil" and a checkbox task. To differentiate in a crowded market, we focused on aligning with actual business needs rather than instilling fear. We repositioned the brand from simply selling insurance premiums to becoming a trusted partner that supports businesses throughout their journey. The result was a reimagined brand strategy and visual identity that embodies the essence of business freedom.