Muslim Pro, the world’s leading Muslim app offering prayer times, qibla directions, and religious content, embarked on a brand rejuvenation to maintain its dominance amidst new entrants and upcoming lifestyle features. After innovating the sector for over a decade, the Singapore-based brand sought to refresh and reposition Muslim Pro, aiming to connect with a new generation of users.

We crafted the brand platform ‘Connecting Muslim Life’ through strategic and creative development, bolstering Muslim Pro’s dedication to weaving Islamic practices seamlessly into daily life. This revitalised Muslim Pro’s identity, securing its position as an essential app.