For F&F’s Spring Summer campaign, we developed the brand platform “I only popped in for” to transform Tesco aisles into catwalks of affordable fashion discovery. Doubling down on the bran’s commitment to delivery style with real value. Our campaign narrative celebrates these delightful distractions, where shoppers come for the mundane but leave with fashion finds.

Captured in South Africa, the campaign visuals brought to life the vibrant allure of the season's collection, contrasting everyday shopping errands with the excitement of fashion ailses. This creative juxtaposition was rolled out across the UK and  Europe, through a multi-channel campaign spanning TV, print, outdoor, digital, and social media.