Vapiano is the go-to for Italian food enthusiasts, boasting 165 restaurants worldwide globally. Known for offering halal chicken and beef, they've become a favourite among Muslims across Europe. Each Ramadan whilst Iftar dining ploughs on, they see a noticeable dip. So they worked with us to launch a global campaign to make them a top choice for Iftar meals.

We developed a photo-based campaign that reflects the Muslim experience and voice. The 30-second spot tells a story of an Iftar organiser bringing together the quirky, fun and lovable characters around the Iftar table, whilst the graphic ads captures attention with punchy, clever headlines that connect with those in the know. This campaign was rolled out across a variety of platforms and formats in the UK, Europe, the Middle East, and the USA, engaging a shared experience that connects audiences spanning timezones.