Shamaazi is the tech parent company responsible for incubating some of the most disruptive charity platforms. After raising hundreds of millions for charity they faced a challenge of aligning their external brand with their internal direction. So, we undertook a comprehensive rebrand to pave the way for international business growth.

Through in-depth research and strategic design, we crafted a new identity that captures Shamaazi’s engineering origins, financial innovation and its transformative impact on charitable giving. The new brand strengthens their presence across consumer, business, and employee activities, enhancing market positioning and engagement. This rebrand not only reinvigorated Shamaazi’s mission but also solidifies their role as pioneers in the charity sector, poised for future growth and continued success.