Carhoot, evolving from Simple Claims, redefines digital accident management for PCO drivers, breaking away from the industry's notorious complexity and "spammy" image. As the lead creative studio, we led the transformation, which included naming, brand strategy, and a vibrant visual identity.

Introducing—Carhoot, a name that symbolises swift and reliable assistance that reflects the essence of the revitalised brand. The brand overhaul coined the powerful motto “Car accidents sorted,” to distill Carhoot's propostions to simplify and demystify the process of accident management so drivers can get on with work and life. We cultivated a brand that deeply connects with the emotional and practical needs of PCO drivers from diverse backgrounds. Revolutionising accident management to put drivers back in the front seat.